Sublime-Choice was founded in 2024 with a mission to provide expert business development solutions that facilitate
seamless market entry and growth in Africa, while fostering digital transformation and operational efficiency. We
are a start-up company that is based in Johannesburg, South Africa that
provides consultancy advice and services to software
development companies based in Europe and America.

To be the niche catalyst for business growth and innovation in Africa, empowering companies to thrive in a rapidly changing global economy
To become the Gateway of Business Development to any overseas software development company seeking a worthwhile partnership in Africa while providing expert intelligence that drives growth, innovation and success for our clients.
We're proud of our track record of delivering successful business development solutions to clients across Africa. Our expertise has helped numerous businesses achieve their growth objectives and navigate the complexities of the African market.
Leadership: Under the visionary leadership of our Founder and CEO Mr Ambani Netshishivhe together with our team of seasoned professionals that seek to drive the business growth and deliver exceptional results for our clients.

Mr. Ambani Netshishivhe brings extensive expertise to the table, boasting a strong background of over 10 years in account management, business development, market research, and investment intelligence in Africa.
Our leadership team comprises seasoned experts with diverse backgrounds in business development, investment intelligence, and market research, driving growth and innovation across Africa.
Sublime-Choice operates with a streamlined and agile structure, enabling efficient collaboration and decision-making across our core business development, investment intelligence, and market research functions.
